As fundamental building blocks of thriving communities, businesses are in a unique position to promote Positive Youth Development, an approach that builds on the assets and the potential of today’s youth. The Positive Youth Development approach fosters relationships between young people and caring adults who can mentor and guide them; provides youth with opportunities to pursue their interests and focus on their strengths; supports the development of youths’ knowledge and skills; and engages youth as active participants and leaders who can help move communities forward.

It’s also good for the bottom line. People are attracted to communities that are decent places to live and work. And most people want to support businesses that support their communities. Also, an investment in youth is an investment in the future workforce.

Many businesses already contribute financially to their communities. But businesses can offer much more in terms of time and opportunities for young people, and by doing so, they can help create safe and inviting environments in which youth can assemble, learn, and grow.